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Culture24 Workshop
Culture24 presents:
'Strategic social media for the cultural sector' or
'Making your collection work for you online'
A day with Seb Chan, Manager of the Web Services Unit at the Powerhouse Museum, Sydney
Date: Monday 8th September 2008
Time: 10.30am - 6.00pm
Informal drinks and networking: 6.00 - 8.00pm
Location: Dana Centre, London
Price: £150 +VAT
Complete the online booking form.
How does your museum engage with its audiences? Do you use social media to reach and engage with new audiences?
Understanding social media marketing is essential for museums in the 21st century. This workshop will show you how you can listen to and engage with audiences online, and consider some of the challenges involved in running effective campaigns.
Building on his provocative and booked-out presentation at the Museums and the Web conference in Montreal this year, Seb explores how to justify new communications strategies to your directors and how to set specific aims for each campaign.
Seb will give an overview of his work at the Powerhouse, looking at how they have made their collections central to their online activities. He will also look at ways of maximizing a collection's exposure and leveraging curators' ongoing research work.
Who is the day for?
This session is aimed at anyone working in the planning, managing, creating or curating of online collections or cultural websites from within the museums, archives, galleries or library sectors. The day is not aimed at technical staff the presentations won't focus on the minutiae of technical methods.
What will you get from the day?
Practical ideas about ways to make your digital collections more accessible
An understanding of the changing nature of online publishing
Evidence to argue for investment in online services within your organisation
Ideas and strategies for building sustainable online audiences
Venue information
The event will take place at the Dana Centre, 165 Queen's Gate, London SW7 5HD
For venue details and a map, please see: www.danacentre.org.uk/aboutus/location
Booking information
To book your place at the event, please complete the online booking form.
In association with:
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About the presenter
Sebastian Chan is manager of the Web Services Unit at the Powerhouse Museum in Sydney. With a background in social policy, journalism and media criticism as well as information technology, he has been building and producing websites and interactive media since the mid 1990s. At the Powerhouse he has been responsible for driving a strong user focus in design, usability and content, as well as expanding the scope and reach of the museum's suite of online projects.
In the last financial year his team was responsible for tripling visitation to the museum's online resources and a large suite of innovative experimental projects. The Museum's collection database won the Gold Medal at the AAM Muse Awards in Denver 2008. He is known as a cultural sector specialist in social media and Web 2.0 applications, as well as web analytics.
He is a regular speaker in Australia and has also delivered workshops and presentations in the USA, Latin America, Canada, New Zealand and the UK.
His other interests include electronic music and digital art, and he has directed and curated large scale national and international events and festivals, and also produces related media from radio broadcasts to print.
At the Powerhouse he runs the internationally popular Fresh + New blog covering issues and new ideas around digital media and museums at http://www.powerhousemuseum.com/dmsblog/
Seb is also bookable for a one-to-one session where he will look at the specific issues of your organisation. For more information, please contact Ruth Harper at Culture24 by email at ruth@culture24.org.uk or call 01273 623266
